Amy, welcome to the Midlands Bridal Fair 2017 in KZN. We are so excited to introduce you and your business to our Brides- and Grooms-to-be!
Tell us a little bit about yourself
My name is Amy Claire Thompson and I’m a freelance art director, graphic designer and copywriter based in Hillcrest, KwaZulu-Natal. I specialise in logo design and branding, but also have a passion for designing and hand crafting beautiful wedding stationery.
Tell people about your business and what you offer
I design, printing and hand assemble gorgeous wedding stationery, specially created for each individual Bride. I take into account the wedding theme, the Bride’s tastes and personality, as well as any visual inspiration that I’m given to work with to design wedding stationery and invitations that are completely one of a kind.
In addition to custom designed stationery, I also have a number of lovely template designs for you to choose from. My templates make your life easy, and can also help you save a bit on your budget while still ensuring that your wedding stationery is something special.
If you’re looking for something really modern, I also design wedding invitation websites (I like to call them wedsites) as an alternative – or complement – to printed invitations. My wedsites are simple yet elegant, with a hassle-free RSVP process that sends replies to your own dedicated wedding email address.
I can design all stationery from the Save the Dates to table stationery and other printed items for your wedding, maintaining a beautifully consistent style throughout.
How did you get into the wedding industry?
I have been in the design industry for over a decade, and have worked in various advertising and design agencies. I designed invitations for a friend’s wedding four years ago and found that it was something that I was good at… and loved doing! Since then, I’ve designed wedding stationery for a number of Brides.
How long have you been doing this for?
What do you love most about your job?
All you need is love… and I think that being able to share in that feeling of love when I work with my clients is priceless. As a designer I have both corporate clients as well as Brides. Working on wedding stationery is so much more rewarding as it’s not about marketing… it’s about emotion. That’s something very special.
What differentiates your business and makes you stand out? What are you known for?
My focus is on design, rather than embellishment (although I can offer trims such as lace or ribbon). My collection of wedding resources is extensive, and includes unique fonts that I have purchased specifically for weddings, as well as stunning watercolour florals that are so popular right now. I’m also great with words, and really enjoy coming up with alternative wedding invitation wording for brides who want something different from the ‘standard’.
As an alternative to printed invitations I offer wedding websites. Unlike other options to create wedding websites online, my wedding websites can be completely custom designed and include a dedicated email address especially for RSVPs.
Any client testimonial/s you’d like to share?
“Thank you Amy for assisting me in getting my wedding stationery done. Not only did I put a lot of pressure on you to do different styles in a short period of time, but you also used so much of your own creativity and gave so much input, it really took a lot of stress off from me. I received your work in high quality, on time, and it was beautiful!” – Yolande van Huizen
Any upcoming wedding trend forecasts?
I think that the trend in wedding invitations is a move away from complex embellishment towards simpler printed designs. Beautiful, unique script fonts are growing more and more popular with many invitations featuring purely font based designs. Watercolour has been a trend for a while and will continue to be, whether it’s florals, greenery or background washes. I’ve also seen a lot of wedding stationery that uses Protea and Succulent images, and combined with decor that includes these plants, the result is truly beautiful.
What advice would you give Brides- and/or Grooms-to be?
Many Brides decide to DIY their own wedding stationery. It can be so rewarding but really stressful. Making wedding stationery requires time and patience, as well as a good deal of creative flair. It also ends up costing more than expected. For a hassle-free wedding experience, I’d really advise Brides to have their wedding stationery professionally designed and assembled.
Do you have a favourite quote?
“Once in a while, right in the middle of an ordinary life, love gives us a fairytale.” – Anon