Alison, welcome to the 2018 Midlands Bridal Fair. We are so excited to introduce you and your business to our Brides- and Grooms-to-be!
We’d love to know more about you and how you got into the industry…
I own Fliggy Publishing and bought the franchise for KZN’s bi-monthly Wedding & Function Magazine in July 2007. The first issue we published was October/November 2007.
We believe that by empowering small businesses in South Africa and marketing them to their niché, our country will thrive! Marketing is the heart of every business! You could offer the best product or service, but if no one has seen or heard of it how will your sales increase?
What services and expertise does your business offer to clients?
- Are you planning a wedding or an event? We have all the suppliers in the industry to make your event happen.
- Our printed FREE magazine comes out every 2 months.
- Download our FREE App with all our suppliers on it.
- Check out our website for tips and planning.
- Like our Facebook page to keep up to date with events, specials, and suppliers.
KZN’s bi-monthly FREE Wedding & Function Magazine – everyone you need to know in the wedding industry!
The target market for KZN’s Wedding & Function Magazine is anyone planning a wedding or a function.
The magazine is A5 in size, glossy and in full colour, with 95% advertising space. It covers all aspects of the wedding and function industry, including florists, co-ordinators, caterers, etc. and in the last four years has increased from 24 pages to 40 pages.
The magazines are distributed throughout KZN, from Port Edward to Hluhluwe and all the way inland to Estcourt. The magazine can be found on all Brochure Management display boards at hotels, B&B’s, venues, various shopping centres, and at coffee shops. Wedding & Function magazine will also be found at all major Bridal Fairs where the magazines are personally handed out.
How long have you been doing this for?
What do you love most about the work you do?
Dealing with people.
What differentiates your business and makes you stand out? What are you known for?
We distribute 14,000 magazines per issue, which is 84,000 copies a year. We also have a FREE app to download each issue for free on your smart phones and tablets.
What can visitors to the Midlands Bridal Fair expect to see from you at the fair?
Pick up your Free Wedding & Function Magazine from our stand & enter our competition!
Any client testimonial/s you’d like to share?
Brides actively look for and collect each issue of Wedding & Function Magazine which is a testimonial in itself!
What advice would you give to Brides- and/or Grooms-to-be?
Wedding tip: On your RSVP cards, put a line for a requested song. This way you will know what your guests want to hear and they will get excited when their song comes on!
Do you have a favourite quote?
“The best thing to hold onto in life is each other.” – Audrey Hepburn