Kloof Florist | 2018

Flowers & Décor for Weddings & Functions
Kim Ratcliffe
031 764 6155

Kim, welcome to the 2018 Midlands Bridal Fair. We are so excited to introduce you and your business to our Brides- and Grooms-to-be!

We’d love to know more about you and how you got into the industry…

Kloof Florist is family owned and operated. My mom, Gayle, purchased the florist in 1995, and has been running it ever since, firstly with my sister Taryn, and now with myself, Kim. I started in admin, but got an opportunity, while living in London in 2007, to work in a florist, and the bug bit! I have loved working with flowers ever since, absorbing knowledge where I can, and finding a passion for designing, and creating floral décor for events.

What services and expertise does your business offer to clients?

We love to arrange floral décor specific to each individual Bridal couple, or corporate event. Instead of offering ‘package weddings’ as such, we quote according to each client’s specific needs, and create arrangements that suit their personalities, and their budgets.

  1. We tailor-make flowers to suit each client, and their specific needs.
  2. We are happy to work within a budget, and to offer advice to clients on how to create the look they require, while still working with what is in season.
  3. We are happy to deliver: as far as Ballito on the North Coast, Amanzimtoti on the South Coast, up to the Midlands, and most places in between.
  4. We specialise in flowers, but also supply a small range of décor eg: glass vases, candle votives, birdcages, wooden boxes, on hire, or to purchase, with the floral arrangements.
How long have you been doing this for?

Personally: 15 years, but in total our family has had the business for 23 years.

What do you love most about the work you do?

Flowers! We absolutely love working with flowers, especially with what is in season. We also love meeting all the different clients we get to work with, and seeing their visions and dreams come alive with their floral décor. Another favourite for us, is being able to set up at all the beautiful venues around us.

What differentiates your business and makes you stand out? What are you known for?

We pride ourselves on quality, freshness and good service. We are also happy to work within budgets, offering advice and alternatives if we cannot create the exact look a client is after within a limited budget. Additionally, we have a wide delivery area for functions – as far as Ballito up the North Coast, down to Amanzimtoti along the South Coast, to the Midlands, and most areas in between.

What can visitors to the Midlands Bridal Fair expect to see from you at the fair?

Beautiful floral arrangements! We will be there to discuss floral options with the Bridal couples, and to answer any floral related queries they may have.

Any client testimonial/s you’d like to share?

“A huge thank you to Kloof Florist for doing the flowers for my wedding on Sunday. Not only was the service fantastic but my flowers were absolutely stunning and really exceeded my expectations!” –Beate Van Der Merwe

“Kloof florist did my wedding flowers on the 8th of August. I worked with Kim via email who was very patient with me and professional. Thank you so much for your hard work! And making my day special by adding colour.” – Melissa Horner

“What a wonderful florist. Lovely service and stunning flowers!”

Tell us what inspires you. Any websites, people or companies that you follow?

Nature, and what is in season, definitely inspires us. We love to create floral décor that is a bit unique. A floral designer that I admire is Dennis Kneepkens from Amsterdam – he creates the most amazing floral displays all over the world.

Any upcoming wedding trend forecasts?

At the moment, the trends still seem to be very focused on foliage, with simple and rustic flowers. I predict, in the near future, that softer, more feminine floral décor will be revisited, with the return of a larger floral centrepiece as opposed to the floral and foliage runners we are seeing at the moment.

What advice would you give to Brides- and/or Grooms-to-be?

The best piece of advice I can give is to follow advice from suppliers! A lot of the inspiration people get from the Internet is from pictures from overseas websites. Many of the ideas, and items, especially flowers, are not available year round in South Africa, and some not at all. More often than not, there will be a substitute that will create the same, or similar, look and feel.

Another tip: stick to your budget as much as possible, but leave a little bit of wiggle room – just enough that you are still comfortably within what you wanted to spend.

Do you have a favourite quote?

I don’t have a favourite quote as such, more a favourite word.

‘MERAKI’  meaning: the soul, creativity or love put into something: the essence of yourself that is put into your work.