Roz’s Beautiful Cakes | 2018

Wedding Cakes, Wedding Cupcakes, Wedding Sweet Bars
Roz Wilson
083 321 5487

Roz, welcome to the 2018 Midlands Bridal Fair. We are so excited to introduce you and your business to our Brides- and Grooms-to-be!

We’d love to know more about you and how you got into the industry…

My passion is baking and cake design and décor. I just LOVE all aspects of the work I do from designing the cake with the couples right up to the baking and decorating.

I quite simply love cake design and cake art as well as the old fashioned wonderful calming simplicity of baking. I am also totally captivated by the magical atmosphere of the wedding business so the two combined together was love at first sight for me.

My company is like my other child, after my daughter, and I just love the energy that I get from it and how much it gives back to me in terms of fun and creativity.

What services and expertise does your business offer to clients?

Cake design consultations and cake tasting as well as of course the finished products of wedding cakes as well as cupcakes and candy bars.

How long have you been doing this for?

As a family business almost two decades!

What do you love most about the work you do?

Working with the couples. The smell of cake in the oven, the smooth feel of fondant, beautiful sugar flowers and sugar lace, and mostly, designing cakes with my Brides and seeing their excitement for the day and their beautiful cake.

What differentiates your business and makes you stand out? What are you known for?

My cakes taste AMAZING. They look good, as well as taste good.

To me a wedding cake is far more than a mere sweet treat at a wedding, it is a centrepiece and should be a show stopper and the talk of the wedding. After the Bride it should ‘steal the show’ so to speak.

However it is a necessity that the cake TASTES as amazing as it LOOKS and we always tick both those boxes. Our recipes are tried and tested, decades-old family recipes that have been tweaked and adjusted to perfection.

Some people get excited when they start reading a new book – that is how I feel every time I start on a new cake, I can’t wait to get going with a new creation.

What can visitors to the Midlands Bridal Fair expect to see from you at the fair?

All the new trends.

Any client testimonial/s you’d like to share?

Too many happy clients to list all their lovely emails!

Tell us what inspires you. Any websites, people or companies that you follow?

I am absolutely crazy about Rosalind Miller Cakes and her designs are incredible. I page through her book every time I start a new project and I feel so excited and inspired from it.

Any upcoming wedding trend forecasts?

They say the colour for 2018 is purple but I still think that green is beautiful, especially for Midlands weddings.

What advice would you give to Brides- and/or Grooms-to-be?

Enjoy the journey of planning your wedding as well as the wedding itself, its all fun.

Do you have a favourite quote?

“Too much of a good thing is wonderful.” – Mae West